Master of Marketing

For early career marketers

On campus

Course co-ordinator: Dr David Stewart

The Master of Marketing comprises 12 units (three four-unit modules). Part-time students typically undertake two units per semester and full-time students four. The course can be completed in six semesters of part-time study or three semesters full-time. Students undertaking this course complete six core units plus six electives.

View the Handbook

Course Progression

	Direct Entry Course Code: 3802.3 CRICOS Code: 048116C
Entry	Entry to this program requires an undergraduate degree in marketing or a major in marketing with an average of credit or above. One year of relevant business experience is preferred.
Module1 4 units	MKX5461 Contemporary issues in marketing MKF5403 Advanced res earch methods MKF5463 Advanced buyer behaviour Elective	Exit point: Graduate Certificate in Business
Module2 4 units	MKX5123 Marketing innovation & planning Elective Elective MKF5200 Assessing marketing performance	Exit point: Postgraduate Diploma in Marketing
Module3 4 units	Elective Elective Elective MKX5251 Case studies in strategy	Exit point: Master of Marketing

Electives

Students may choose their elective units from graduate units offered by the Department of Marketing or the Faculty. Approval must be obtained for any elective from another faculty.